PULS:ID
SERVICES
ART DIRECTION
BRANDING
UX/UI DESIGN
YEAR
2024
INFO
PULS:ID is an interactive platform for reflecting on digital personality and data usage through social media algorithms. It was developed as a prototype for an exhibition, with 3D filter bubbles built in Spline3D and the interactive website built in Webflow.
PROBLEM
Social media platforms use algorithmic personalisation to suggest content that suits each user. As a result, we increasingly find ourselves in filter bubbles where we are repeatedly shown similar content, often without realising how much this shapes our digital identity.
SOLUTION
PULS:ID translates social media content into abstract filter bubbles (pulses), which are assigned to the “Big 5” personality dimensions. The accumulated data results in a personality visualisation, the PULS:ID, which shows which personality the algorithm assigns to the user. Users can explore their digital identity in a playful way and develop a deeper understanding of how the digital world influences their personality. For the implementation, the algorithmic data was translated into standardised visual parameters based on a design system and combined with the texture of the respective image data. The website consists of a simple navigation menu and two subpages, with 3D code elements and texts.
